Async sales follow-ups: the 90-second video pitch

The average sales follow-up is a wall of text that says “just circling back.” It’s easy to ignore because it asks the prospect to do all the work — re-read the thread, remember the context, picture the product.

A 90-second video does the opposite: it carries the context for them. Here’s how to use async video to follow up without nagging.

Recap on their screen, not in their inbox

Instead of typing the recap, record one: pull up their use case, show the exact part of the product that solves it, and talk to them like the call you just had. It re-establishes context in seconds and feels personal because it is.

Lead with their problem

Open with the specific thing they care about — “you mentioned approvals are a mess; here’s the 20 seconds that fixes that” — not a feature tour. A pitch aimed at one person’s problem gets watched; a generic demo gets skipped.

Make the next step a single click

End with one clear ask and pin the call-to-action right on the end screen — book time, reply, start a trial. One ask, zero friction.

Know who’s interested

Because it’s a link, you can see who watched and how far — so you spend your follow-up energy on the prospects leaning in. Install ClipCast and make your next follow-up a video they’ll actually open.